Paint and Grapes has created a bar and studio that appeals to both young and old. The atmosphere of the studio is conducive to creativity, fun and lasting memories. The quality ceramic pieces, paints, glazes, and wines are what make Paint and Grapes able to assure their customers a premium experience.

Paint and Grapes marketing strategy is based on communicating and connecting with customers. Creating awareness through community outreach and intelligent advertising will attract customers to experience either a sophisticated enjoyable evening out or a fun creative afternoon. Essentially, Paint and Grapes is a shell in which experiences and memories are made.

The marketing message must convey the distinct spirit of Paint and Grapes. Experience and quality must be emphasized. The goal is to make the Studio and Bar a choice entertainment above many other activities readily found in larger cities. It is in the advertising that Paint and Grapes will differentiate their service superior to others.

The markets that Paint and Grapes is aiming towards are those who appreciate and encourage the growth of the imagination. This person enjoys being out, socializing while still being productive. The younger Paint and Grape customer can be a profile of any child who enjoys a pleasant uplifting atmosphere and painting.